<p>Mr. Eric Kwaku Vlidzo is the head of sales and marketing for Ghanaweb, the nation&#8217;s premier online platform.</p>
<p>Mr Vlidzo over the past years has been one of the formidable personalities behind the success of Ghana. Enjoy an interview he had with MY STORY MAGAZINE, the one-stop platform for every African entrepreneur.</p>
<p>Inspiring and Building Africa One Story At A Time!</p>
<p><strong>How did life start for you?</strong></p>
<p>It&#8217;s been a long journey . I lost my dad in 1992, I hadn&#8217;t completed Junior High School at that time.<br />
As a young boy growing up in a good home, the story changed after my dad&#8217;s demise. After I completed Secondary School, I was forced to go<br />
to the training college before going to the university because of financial constraints. I had very good grades but I couldn&#8217;t go to the University<br />
immediately after Secondary School because of the lack of funds.</p>
<p><strong>How old were you when your dad died, and how was your relationship with him?</strong></p>
<p>I was 15 years and my relationship with my dad<br />
was a very close one. My dad was a very jovial person but my mum was very strict.</p>
<p><strong>How did your dad&#8217;s death affect you?</strong></p>
<p>It affected me in many ways. For instance, I was supposed to enjoy some benefits of Cocoa Board<br />
scholarship but I was denied and some family members conspired to go for his entitlement.</p>
<blockquote><p> Infact, a rather smooth sailing life turned sour in a matter of days.</p></blockquote>
<p><strong>How has the relationship with your dad influenced you?</strong></p>
<p>I have become very disciplined and hardworking. I think wherever he is now, he should be very proud<br />
of me. I managed to clone his values; I&#8217;m his replica Hahahahaha.</p>
<p><strong>If you get a chance to see your dad for a minute what would you tell him?</strong></p>
<p>I would thank him for the spirit of discipline and the right attitude he&#8217;s shown me. Because when you<br />
have the right attitude, being disciplined becomes<br />
easy (time management, financial discipline,etc.)</p>
<p><strong>What does discipline mean to you?</strong></p>
<p>Discipline is everything. If you are not<br />
disciplined you cannot manage the<br />
resources you have . Everything about your life that requires management demands discipline to accomplish it. It&#8217;s a daily routine.</p>
<p><strong>Do you have any personal routine you do everyday that has put you on the path of discipline?</strong></p>
<p>Yes, at 4:00 am I wake up to help my wife prepare food for our son for school. I make sure my clothes are set before the next day for work. I make it a point to be at work before<br />
time.</p>
<p><img class="alignnone wp-image-1939 size-full" src="http://www.mystorymagazine.com/wp-content/uploads/2019/05/fb_img_1557386691353-958185216.jpg" width="1080" height="949"></p>
<p><strong>At what point did you think Ghanaweb was the right move?</strong></p>
<p>I needed an advancement in my career path. I had so much to offer that&#8217;s why I decided to<br />
switch jobs. I used to work with my uncle. I left in 2010 and joined GhanaWeb as a sales executive<br />
at that time and rose to become a Senior Sales Executive. Before long, I was put in an acting<br />
capacity as Head of Sales and Marketing and subsequently confirmed as the Sales Manager<br />
for the largest online news portal in Ghana –GhanaWeb.</p>
<p><strong>How has it been for you from 1977 (year of birth) till now? How has life treated you?</strong></p>
<p>It&#8217;s been phenomenal, and the experience has really shaped me a lot. For instance going through training college brought a lot of discipline in my life. Because I used to be very<br />
emotional. But with ethics and principles from the training, I&#8217;ve become a better person. I used to<br />
be shy and couldn&#8217;t interact with people but now being at Ghanaweb has changed me massively because you get the chance to meet<br />
people from all walks of life especially the elite among the business community.</p>
<p><strong>Have you had any challenges around your role in Ghanaweb?</strong></p>
<p>Yes. When it comes to the services I offer to my clients (online advertising). Especially when you deal with people who are attached to the traditional way of doing things. They don&#8217;t get the relevance of digital<br />
advertisements.</p>
<p><strong>How have you been able to redefine the narrative in the role you play as a sales and marketing head?</strong></p>
<p>Sales and marketing is all about building, not just relationships, but also the emotional bond between yourself and a client – prospective or<br />
otherwise. Since it&#8217;s all about outcomes, you need to connect with the people who matter<br />
to you. For people to stand by you ,you would need to build a relationship because at the end of the day it&#8217;s all about the outcomes.<br />
What moves someone from being a<br />
prospective client to a client is mostly based on the value of your relationship with the person.</p>
<p><strong>What made you buy into the vision of Ghanaweb?</strong></p>
<p>It&#8217;s a global brand. Over the years it&#8217;s seen tremendous growth in all facets in terms of the traffic generated on the website. For example,<br />
getting 4 million page views in a day. The whole vision is to build a family. we grow as a team and the teamwork is fantastic here.</p>
<p><strong>Which secondary school did you attend?</strong></p>
<p>Anfoega secondary school</p>
<p><strong>Do you remember the first suit you wore?</strong></p>
<p>That was in 2010, I acted as a best man for my friend.</p>
<p><strong>Favorite food?</strong></p>
<p>Fufu and light soup with dry fish.</p>
<p><strong>What do you think about yourself?</strong></p>
<p>I think of myself as having a bigger<br />
responsibility. As a family man, I don&#8217;t want my kids to go through the pain I went through. I want to give them best schooling and mentoring as a father.</p>
<p><img class="alignnone wp-image-1945 size-full" src="http://www.mystorymagazine.com/wp-content/uploads/2019/05/fb_img_15573865461331958644508.jpg" width="685" height="960" data-temp-aztec-id="7d9831f0-2010-4c1b-b10f-94e4b2f4e086"></p>
<p><img src="http://www.mystorymagazine.com/wp-content/uploads/2019/05/img-20190509-wa0019-797842928.jpg" class="alignnone size-full wp-image-1951" width="834" height="1080" data-temp-aztec-id="bd6e3512-96fd-4d9c-ab1e-4ac89b42b59a"></p>
<p><img src="http://www.mystorymagazine.com/wp-content/uploads/2019/05/img-20190509-wa0010400518564.jpg" class="alignnone wp-image-1952 size-full" width="774" height="1032"></p>
<p><strong>Throughout your story what has been the God factor in here?</strong></p>
<p>God is the ultimate. I remember I used to see people who attended universities as super human.<br />
I continually wondered if I would ever be able to get there. Today, I interact and network with<br />
captains of industries and all those who matter in the business world both in Ghana and outside Ghana.<br />
There is no &#8216;not&#8217; or &#8216;unable&#8217; with God. Having had all these, I stand grateful to God for everything.</p>
<p><img class="alignnone wp-image-1940 size-full" src="http://www.mystorymagazine.com/wp-content/uploads/2019/05/fb_img_1557386782925-797842928.jpg" width="1139" height="640"></p>
<p><strong>Do you think you&#8217;ve lived your purpose till now?</strong></p>
<p>There&#8217;s always room for improvement. I believe I have come very far in life but there&#8217;s so much more to achieve.</p>
<p><img class="wp-image-1942 alignnone size-full" src="http://www.mystorymagazine.com/wp-content/uploads/2019/05/fb_img_15573867030641194517622.jpg" width="918" height="918"></p>
<p><strong>What do you want people to get out of your story?</strong></p>
<p>There is one thing; when you fall 100 times that shouldn&#8217;t be the end. Rise up. God should be key in all that you do and want to do.<br />
It&#8217;s good to be humble. Respect those who are ahead and learn from their experiences.<br />
Get more productive advice, that will help you build a good life.<br />
Make use of your 24hr clock. It&#8217;s the only common denominator for all humans – rich or poor, tall or<br />
short, ugly or beautiful etc.</p>
<p><img class="alignnone wp-image-1943 size-full" src="http://www.mystorymagazine.com/wp-content/uploads/2019/05/fb_img_1557386792030891127202.jpg" width="960" height="640"></p>
<p><strong>Do you think you are successful?</strong></p>
<p>I am. I appreciate how far God has<br />
brought me and how far I&#8217;ve come.<br />
My aim is to make a maximum impact.</p>
<p><img class="alignnone size-full wp-image-1946" src="http://www.mystorymagazine.com/wp-content/uploads/2019/05/fb_img_1557386492826400518564.jpg" width="720" height="960"></p>
<p><strong>What will be your legacy you would</strong><br />
<strong>leave here on earth?</strong></p>
<p>I believe I have to give good leadership to people who work under me.</p>
<blockquote><p> Your Legacy is your people.</p></blockquote>
<p><strong>What are your final words. Do you think you are living your best life?</strong></p>
<p>Well I believe an unexamined life is not worth living. I take stock of myself daily. Life without God is nothing. So my very key factor is God. God Himself is everything (time, discipline ), when you<br />
have Him you have everything</p>
<p><img class="alignnone wp-image-1944 size-full" src="http://www.mystorymagazine.com/wp-content/uploads/2019/05/fb_img_1557386652442-50625587.jpg" width="1133" height="2015"></p>

An Exclusive interview with Head of Sales and Marketing, GHANAWEB -Mr Eric Kwaku Vlidzo
- Categories: Entrepreneurs Motivation, Entrepreneurship
- Tags: Ghanawebmarketingmedia
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